The Guardian | "Undoubtedly the most cheering underthings in the land"

The Guardian has been awarded "World's Best-Designed Newspaper" a whopping four times since 2005. So the team clearly there know a thing or two about design – as their choice in socks for this year's Christmas Gift Guide illuminates:

"Turn a Christmas cliche into a perennial pick-me-up with an annual London Sock Exchange subscription – undoubtedly the most cheering underthings in the land. Each quarter, The London Sock Exchange will drop three pairs of hand-finished, British-made socks through the letterbox – patterned, playful, and portraying everyone from Hamlet and Yorrick to Free Willy. You can also send your old socks back to be given to charity (nice pairs) or recycled (nasty pairs)." 

You can read the full article here >