When we launched in 2014, we wanted to rip up the rule book on how to produce high quality socks at a reasonable price.
Here's a bit more about how we do just that.
For every pair of socks we make, we source luxurious combed cotton in speciality melange colours.
That's what gives our socks the softest, most stylish finish.
(Better yet – all of the yarn we use is as sustainable as possible. You can find out more about that here).
Each pair of socks we make is knitted using 200 needles – considerably more needles than the average pair of socks.
That's what gives the socks have a finer, stronger finish.
And it enables us to render our designs with extraordinary levels of detail.
What's more, we're committed to upholding the highest possible standards in labour and sustainability in our supply chain. Find out more here.
It's a small detail, but an important one.
Each pair of socks we make features a specific 'honeycomb' weave at the top.
This gives the sock more support on the leg, so it doesn't fall down as easily.
And, as this weave uses less elastic than normal, linear ribbing, it's more comfortable too.
Each sock we make is expertly finished by hand. But what exactly does that hand do?
Well – it attaches the toe to the rest of the sock.
Often, this is a process performed by machines, giving the sock an uncomfortable and lumpy seam.
Finishing the sock by hand means the toe can be attached with complete precision – giving each sock we make a smooth, seamless finish for next-level comfort.